TEMPLATE · MARKETING

Campaign tracker template

Every campaign on one timeline, with what it was given, what it has spent and the leads it brought. Add it to your workspace and it starts with your own data.

Campaign trackerExample data
NameStatusBudgetSpent
Black Friday email seriesPlanned1,2000
Search, brand termsLive9,0004,150
Instagram reels, new rangeLive4,0002,380
Nairobi trade fair standPlanned6,5002,500
Radio, morning showLive7,2002,400

WHAT'S INSIDE

Laid out and ready on day one.

4 pages your team opens every day, each with the views it needs.

Page · 01

Overview

  • Headline figures
  • Timeline of campaigns
  • Spend against budget
  • Starting next
Page · 02

Campaigns

  • Table of campaigns
  • Plan a campaign
  • Reading the numbers
Page · 03

Board

  • Board of campaigns
Page · 04

Results

  • Headline figures
  • Leads by channel
  • Spend by channel
  • Leads against target

FILLED FROM YOUR APPS

Starts with your own data.

When you add it, pick where its records come from. Cadr brings them in and keeps the tool up to date as new ones arrive.

  • Campaigns from your marketing plan

    The campaigns in the spreadsheet you plan in, kept in step with it.

    From Google Sheets or Excel

  • Campaigns from your email

    Campaigns being booked with agencies, media and event organisers.

    From Gmail or Outlook

ON YOUR DASHBOARD

Its numbers, where you look first.

Add the tiles that read this tool to your dashboard, and they follow every change your team makes in it.

Campaign spend

$32,700Budget
$15,780Spent
4Live now

Leads and cost per lead

791Leads
$30.24Cost per lead

Figures from the template’s example data

Start from the Campaign tracker template

Add it to your workspace, choose where its data comes from, and your team can work in it today.